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In 2013, a Scottish teenager, Daniel Perry, took his life by jumping off the Forth Road Bridge, after a Skype conversation he had with someone he believed to be a teenage girl, later turned out to be a scam.
In May's experience, usually a scammer will have obtained illegal footage of a woman undressing, which will be presented to boys in their late teens, making them believe the encounter is genuine, and encouraging them to strip and masturbate, before an online message will demand a sum of money.
Austria, along with neighbouring Switzerland, is the winter sports capital of Europe.
However, it is just as popular for summer tourists who visit its historic cities and villages and hike in the magnificent scenery of the Alps.
"Then it got more sophisticated as scammers detected where a person was, so that the scam appeared even more believeable.
May says that the number of people in the UK contacting his website has "exploded" with around 5,000 cases being handled in total in the past three years.
The girls are told to partake in an audition via Skype, to prove they are comfortable changing in and out of outfits.
The scammer will then either demand more videos, or a sum of money.
He also says that most of the scammers are mainly part of criminal gangs operating from the Philippines or Morocco and target around 30-40 people per day.
Another version of the scam that May says is growing in popularity involves scammers pretending to be modelling agencies, who target young teenage girls.
The hacker then offers a secret code to un-encrypt the data in exchange for money.