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A Northwestern University study found that men viewed more than three times as many profiles as women and were about forty per cent more likely than women to send a message or chat after viewing a profile.“The most desirable partners, especially the most desirable women, are likely to find the process of sifting through so many first-contact e-mails aversive, perhaps causing them to disengage from the process altogether,” the researchers write. ” I ignore it and return my attention to the sea of forty-five-year-old men with usernames like “Drunky.” Anyone worth messaging in here? I’m seeing so many men with questionable facial hair that I double-check my profile to make sure that I haven’t accidentally indicated a preference for goatees. I scream and toss the phone to the other end of the couch, as if this action will repel the men within it.I don’t have much time to think about it——because two new messages arrive in the chat window. Even though I know these men can’t see my exact location, I feel cornered, overwhelmed.Plus the whole shopper-product dynamic made me feel gross.Rolland says that he hears this complaint occasionally—from women, but not from men. “Even women who are looking for something more casual, I don’t think they’re wanting to waste their time.” Carbino works with Talia Goldstein and Valerie Brennan, the co-founders of Three Day Rule, an L.
But when it comes to heterosexual-dating technology, all-male co-founders represent the wants and needs of only half of their target audience.“The main problem was women, especially attractive women, busy women, would stop using a dating Web site after their first experience, because it was a disaster.