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06-Apr-2020 21:12

Online Dating Industry is categorised as a 'High-Risk' business by Banks who issue Merchant Accounts for Payment Processing.This is mostly due to the high volumes of transactions, chargebacks, frauds and highly regulated legal framework.So a lot of the excitement of dating comes from the thrill of the chase, and then settling down into a real relationship.For the older crowd, I’m guessing (since I’m not part of this group), that it’s much more around safety, life-long matches that are highly personalized, and making it a comfortable experience.By paging through a huge group of profiles, and then clicking to message them, the feeling is much more “transacitonal” in nature.It feels like you’re buying a microwave from than it feels like a social experience.It seems that “winking” and some in-between interactions are a good place to go to create emergent playfulness, which is where the thrill comes in.I love the fact that on Facebook, you can give an anonymous flower to someone.

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I wanted to analyze something more deeply – online dating is something I think is super broken, so let’s look at it more closely.

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