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Women are also often held responsible for any negative impacts that may come as a result of sexual activity (Beres & Farvid, 2010).
Although such discourses have undergone some shifts since Hollway’s analysis (as discussed below), they continue to underpin how we understand contemporary male and female heterosexual sexuality.
Women are increasingly occupying a more active, agentic, and desirous sexual subjectivity (Farvid, 2014).
Still, amidst such positive reworkings, heterosexuality remains a perilous terrain for young women (Beres & Farvid, 2010).
Tinder is marketed as a social networking app that is typically used as a dating app or for making new friends in new places (Newall, 2015).
The app is designed to be quick and easy to use, with a simple platform that is sleek and visually attractive.
We first situate the discourses underpinning contemporary understandings of female heterosexuality, which shape women’s dating and intimate experiences with men in contradictory ways.
We then explicate what Tinder is and how it works, followed by discussing research on technologically mediated intimacies (Farvid, 2015a) before presenting the project details and our analysis.
While attracting great media attention, little scholarly work exists on the topic.The sociocultural context in which women find themselves continues to involve elements of both pleasure and danger (Farvid & Braun 2013; Vance, 1984).Such contradictions provide the backdrop within which women traverse technologically mediated domains such as Tinder, online dating and mobile dating.Within this discourse, women are positioned as passive and responsive to male sexuality, and as distinctly lacking a physical desire for sex.
The have/hold discourse draws on traditional and religious ideals to promote a conventional marriage-type heterosexual union.In what continues to be a society governed by patriarchal power relations, struggles against sexual assault and gender-based violence remain life-threatening risks for women (Gavey, 2005; Vance, 1984).